A point of view shaped by place.

Safia Kerr

Founder, Fractional CMO

I came to real estate as a creative, which turned out to matter. Brand identity and the story of a place have always been my starting point, whether I'm building from scratch or working around what already exists.

I'm the founder of Haven Collective, a real estate marketing and storytelling studio. The work begins with understanding a place: its market, its character, the story that's actually true. From there it moves through the full lifecycle, brand identity and positioning, investor decks and fund materials, website and content strategy through lease-up. When clients need a senior marketing voice without a full-time hire, I step in as a fractional CMO.

Over $8B in marketed properties across multifamily, hospitality, mixed-use, and commercial. The edge is simpler than the track record: I grew up moving, which gave me a genuine feel for what makes a place matter to the people inside it, and I know how to translate that into collateral that performs.
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Tharinne Borba

Graphic Designer

Driven by a passion for design, Tharinne brings an empathetic artistic perspective honed through her background in engineering combined with 5 years of experience focusing on brand strategy and identity. Having developed visual solutions for diverse brands spanning industries and geographies including Brazil, the United States, Saudi Arabia, Portugal, the Netherlands, Spain and England, Tharinne believes in the transformative power of human-centered design to make meaningful connections and positively impact people's lives. By getting to the heart of each entrepreneur's unique vision and audience needs, she helps purpose-driven businesses authentically share their 'why' through branding that resonates as authentic, relatable and strategic.
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Testimonials

Safia is one of the most strategic and insightful thought leaders I've had the privilege of learning from. Her ability to illuminate complex ideas with clarity and precision is rare, she doesn't just share knowledge, she transforms the way you see the work in front of you. In every interaction, she brings a quality of intelligence and wisdom that sharpens your thinking and raises your standard. I'm deeply grateful for her guidance. She has helped me reach a heightened level, not just professionally, but in how I approach every challenge. A true bright light.

Tad Springer

Chief Investment Officer,
Alpha Pacific Capital

"Safia has a genius way to translate stale text into a compelling visual story. More than just pretty pictures, she builds a narrative around the stories and brand of a business. She does this after taking the time to learn about each company she works with so that each of her projects is as unique as it is beautiful. After working with her, our new deck highlights both the mission of the company and the specific deal, helping both stick out in a world of grays."

Pranay Parikh

Principal,
Ascent Equity

"Confidence. Your designs and work gave us the confidence to go after the biggest investors.
Working with you ensures I never have to  paint a before/ after picture or do any type of design work. You give us peace of mind. Knowing that we have you and your design eye in our corner allows us to focus on what we do best, and defer to you on anything with design and marketing."

Modaser Nazir

Principal,
Sunrise Multifamily

Awards

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